A lot of opportunities are in video and display. But there are things where you can do ads on, but some things you can't. Sometimes it works, sometimes it doesn't. Mobile works all the time. Yes, mobile will be a larger business than the PC-Web. But it will take a few years. The web 2.0 architecture is not necessarily a revenue opportunity. This is not where the money is. When you are in social network, it is not likely that you´ll buy a washing machine. faz-community.faz.net